Thursday, December 22, 2011
I have no problem calling Google when I think of the company for questionable things, but I'm at a complete loss of the desire of some in Washington to attack the company these days. The best I can understand, not like the fact that Google is a success. Back in September was strangely disoriented hearings against Google, which shows (yet) a technician misled Congress who want to "do something" about a situation that clearly did not understand.



seems that we begin to see the next step in this farce that Senators Herb Kohl and Mike Lee called for an FTC antitrust investigation. Of course, we are confident that the FTC has studied antitrust issues Google for a while, it seems a bit odd to send this letter (embedded below) now.


The letter is quite ridiculous, and shows the folly of DC these days, where the very misleading to downright false claims of pressure groups on the one hand are cited by politicians as a fact, no income, where the number of source. Fortunately, people TechFreedom wasted no time in writing what appears to be the definitive answer to Senators Kohl and Lee. You should really read it all, but only a fragment:

First, the letter states that "Google is facing competition from a single general search engine, Bing," which suggests that only Bing (and only ineffective) Google may have under control. In essence, Senators injury to a key question in any case against Google, in turn: the definition of the market. But why not market to include other information search tools? Is not is less important to mention that Internet users increasingly looking for information and spend time on social networks like Facebook and Twitter, while advertisers are increasingly spending their money on these competitors to Google? Is not it clear that research moves "ten blue links" into something more social, interactive, multi-faceted
In a remarkable leap, senators, to identify specific abuses claimed that the market power of Google's alleged cause: the bias of research. This is remarkable because, apart from claims of breath lose races (taking into account a lot of time to antenna at the hearing in September), in reality, there is no evidence that the bias of the research is, in fact, harm consumers, which is returned to competition. (Read both sides of this debate in the TechFreedom free ebook
The next decade digital. Essays on the Future of the Internet


> As our colleague, Josh Wright, has been well demonstrated, the "own content" means in reality is rare and is not simply in line with demand anticompetitive foreclosure action. On the other hand, among the search engines, Google refers to its own content less often than Bing (which favors the contents of Microsoft in the first search result when no other search engine more than double Google promotes its own content).
Making things even more ridiculous is that the senators parrot the claims of the competitors of Google / companies, which seem to be jealous of Google, without questioning the sources. Fortunately, TechFreedom is about one step forward and help provide context and demystify some of the most ridiculous assertions:

The letter also noted, again, without warning, claimed by the Directors General of Yelp! NexTag web traffic and "75 percent of Yelp! 'S consists of consumers who think their website as a result of Google searches, y. .. 65 percent of traffic comes from NexTag Google search for "and that the loss of this traffic both Google preferencing its own content could be catastrophic. But the letter does not mention that most of the research of brand names are Google" surfing "instead of" information. "As CEO of Expedia competitor to Google, recently explained:
Most

, at least for Expedia, and I think that the traffic of the Hotel.com from research on our site is meeting people in search of Expedia, for example. Therefore, in the definition of Expedia on Google or so, writing on Hotels.com Google. And 25% of Expedia, for example, the majority of traffic is a person who is looking for Expedia, and Expedia that person is in one way or another because they are looking for something very specific. (Expedia earnings call, 10/28/10, quoted here).

In fact, a recent study by independent academics to search engines found that 52% of "business consulting" (and 72% of consultations in the organization) were sailing. In other words, most of the traffic Google goes to these sites is likely that users just type "Yelp" or "NextTag" as a convenient way to reach these sites. This research is not diverted (and even claimed to be diverted) to the sites of Google, and the first search result for your search term "Expedia" is always expedia.com. Therefore, most research says that 75% and 65% of the traffic companies complainant "is not in any way threatened by Google's business model, and it is totally indifferent to evaluate the effect of preferencing Google their own content.

addition, the letter does not mention is that according to recent Yelp more than 40% (and growing) research currently underway to implement the isolation mobile than what "power" of Google may have on traditional research.

Oops. If this were an honest debate about the practices of Google, you might think that senators have at least a little skeptical of these claims by these companies easily discredited. Unfortunately, the political world of today is not how things work. In fact, looking at the facts or understanding what they are trying regulation is ignored in favor of chasing targets that generate headlines.

And, of course, if you are looking for a complete and detailed response to each devastating Once a person is in the search engines do not include any of the details, you should always go to the teacher about it, Danny Sullivan, who writes, Dear Congress, which is okay to not know how search engines, and that is, the collection itself last week on the soup. Notes letter that Kohl and Lee Sullivan was "amazing", not only in the form of a face is, but how shallow. Once time, you should read the whole thing for sweets on the way the letter seems not even know what the guidelines of the Federal Trade Commission has already put out, and how senators (unsurprisingly) blatantly misquote Google Marissa Mayer Vice President and still do not understand what you say, but there is also this section, where the senators seem simply no idea about the relationship between Microsoft and Yahoo, and what it means as part of Google. :

Bing: a production of Microsoft and Yahoo

What
broke my alarm was as follows:



Bing, a partnership of Microsoft and Yahoo
Despite significant amounts of time and money spent on hearings, the committee believes, wrongly, that the search engine of Microsoft Bing is a production of Yahoo and Microsoft. It is not. Bing is a full party of Microsoft. Yahoo does not own Bing.


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